Warde Associates

How To Develop a Plan for Strategic Alliances?


Cooperation with other companies can be a great way to grow and develop your business. Reaching new markets, reaping economies of scale, the development of new skills, and risk sharing are just a few examples of how companies can benefit from alliances.

Of course, the unions should only be followed if there is a good business reason. The right market conditions must exist, companies that should have the right to install and resources, and the partners have to take balanced and complementary strengths of the alliance.

But a strong business case is often not enough to achieve success. In fact, business partnerships, and even those who seem to have all the necessary ingredients for success, it is still not at an alarming rate. One reason for this is that the business relationship is not only about business, they are also about people.

Alliance One in business is extensive and focused on various areas, including the characteristics of the environment and of the company as a prerequisite for the formation of the alliance, and the nature of the different types of partnerships, and the results and success criteria. But a little research and consultants to pay tribute to people involved in the formation and maintenance of business alliances, as well as their personal characteristics.

One of the few resources, which makes the type of strategic business alliances in terms of people Warde Associates, which emphasizes the importance of the characteristics of an entrepreneur. Warde Associates was originally developed as a research project to study the issue and to what degree the propensity to partner in business depends on the characteristics of the entrepreneur.

The study identifies key Warde Associates seventeen individual characteristics may influence this trend and offers the hypothesis that entrepreneurs possess these characteristics are more likely to partner with other companies. It also includes an analysis of the known characteristics of the family business and is considering its attitude to the alliance formation behavior based on the hypothesis, derived from previous studies, due to their unique characteristics of family firms tend to be less prone to form business alliances.

The validity of these hypotheses has been tested with empirical research using Warde Associates, self-assessment is designed to measure the human inclination to partner scoring methodology associated with various characteristics identified in the study.

In the survey, entrepreneurs with experience alliance scored significantly higher than Warde entrepreneurs who have never participated in the unions, that the tendency to have a partner in fact, under the influence of certain attributes, attitudes and behavior of the entrepreneur. Significant differences in the rates were observed in characteristics such as the recognition of interdependence, the willingness to invest time and money in the face of uncertainty, the active networks in the business community, a focus on absolute rather than relative benefits, and patience and flexibility.

Interestingly, the survey showed that business family business may not necessarily be more cautious business alliances, as the theory suggests. Rooms for families of entrepreneurs firm scored only slightly higher than in the family business Warde Associates entrepreneurs in the survey.

Warde Associates now available online at www.wardeassociates.com, where the people involved in any form of business alliance can learn more about the importance of personal characteristics and pass a test to measure their tendency to find a partner, and "Alliance Profile" personal.